The UK retail e-commerce industry has been labelled as one of the strongest in the world, by experts at forecast firm eMarketer.
It comes as latest statistics from the firm predict that UK online sales will represent 11.5 per cent of total retail sales this year. This will be up from 10.2 per cent in 2012.
A representative from eMarketer told brand-e.biz: “Having warmly embraced digital shopping and buying, the UK is inevitably at the forefront of much e-commerce innovation.”
They continued: “Beyond the usage of mobile retail sites and apps, this includes utilising delivery options such as click and collect, and use of near field communication technology to make contactless payments.”
The news may be welcomed by haulage companies operating warehouse management systems, as an increase in online sales is also likely to coincide with an rise in deliveries.
An e-commerce expert claimed today (July 5th) that online retailers need to concentrate on multi-screen platforms for their content to maximise sales, according to retailgazette.co.uk.
Mark King, EMEA Channel Leader at Peer1 Hosting, claimed that as online shopping becomes bigger and the popularity of using a number of platforms increases, brand consistency over channels is becoming more important than ever. He cites recent research by Google, which shows that 67 per cent of people now use multi-channels when online shopping.