Morrisons goes live with their first online orders

With hundreds of deliveries taking place last Friday (10th January) across the Midlands, Morrisons has completed its first orders for its new food delivery service.

Morrisons, one of the largest supermarket  giants in the UK, expects its online delivery service to cover 50 per cent of the UK by 2015.

“Morrisons has now become a truly multi-channel business with an online offer that will lead the market in freshness, value and service, powered by best-in-class technology,” said chief executive, Dalton Philips.

“It will be the closest thing on the internet to being in a store and selecting food yourself.”