Dunelm buys WS Group in £8.5m deal

Homeware retailer, Dunelm, has acquired the WS Group, including the Worldstores, Kiddicare and Achicha brands, in an £8.5m deal overseen by KPMG.

John Browett, Chief Executive of Dunelm, said: “We are excited by this opportunity to accelerate the growth of our internet operation, more than doubling its size, and enhancing our position as the destination homewares retailer in the UK, both online and offline.

“Between the store network, broad product range and strong brand that Dunelm has built and Worldstores’ extensive homewares and furniture offer and unique platform for next-day delivery and flash sales, we will strengthen our leading position as the UK’s Home of Homes.”

As well as boosting Dunelm’s online presence, the deal has bought the WS Group out of administration, safeguarding 650 jobs across the WS Group companies, with all staff expected to stay on.